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Menu Article
Your menu is one of the most important parts of your restaurant or takeaways marketing plan and professional image and therefore, just as much time should be taken in designing, printing and distributing your menu, as is spent on your other printed media.
It is from your menu that your customers will make judgments on your restaurant or takeaways personality and style and this comes as much from the food you serve, as it does from how you present the options. However, a menu is a part of your printed media which your customers will only have a fleeting association with because they read it, decide on their meal and then the menu is whisked away. So while it will be examined closely, it is not something which will often be taken home, or back to the office and kept, noticed and be referred to later.
Therefore, your menu has to make an impact in its short debut time so that it can stick in your customers mind and make them want to come back, and recommend your restaurant or takeaway to their friends and family. So in thinking about the design of your menu, look at what your competitors are doing and the image their print and online media is creating.
Once you know what you are up against and who your target market is, you need to work out your point of difference, and what it is that your restaurant or takeaway and menu can offer that others can’t. While you will have already examined this when designing your other print media, now is a good time to have another look.
Your restaurant or takeaways menu may have specially designed and dedicated kids’ options, you may have carefully matched your wine list to your dishes, or you may have a seasonal menu which changes with the produce which is best at that time of year. Identifying these unique parts of your business and your menu will allow you to highlight them and create a memorable image, simply from a perusal of your dishes.
Don’t forget, an Image speaks a thousand words, so don’t forget to incorporate high quality and relevant food images that will help to entice your customer to place an order and leave them begging for more.
For more information and advice about printing and designing your restaurant menu, contact the Harlequin Print Group now.
