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Food Image Article
Countless studies have proven that using photos in your printed documents, be it flyers, brochure or magazine advertising, makes the documents more appealing, and if the reader remembers nothing else from your document, they will remember the photo.
So now you know that photos are your best friends when it comes to your printed media, but just because we have the largest food image library in Europe, doesn’t mean you have to go overboard with using everything we have on file. But don’t worry because we can help you choose, position and limit the number of photos you use, for maximum impact in your printed media.
To begin with, using actual photos over graphics or line drawings is the most important step as people can relate to an actual photograph and are more likely to notice it, and remember it later. Also make sure the photos you choose are positioned to get your message across, so place the photos grouped with the main message of your campaign or business and the image will draw a reader’s eye and lead them straight to your all important message.
You can also use photos in a document with a lot of text to make it more readable and break up a page of type. This is useful because if the document is not one which your readers are likely to read from beginning to end, then they may miss the message. However, having photos to break up large amounts of text also allows you to get them the message they may otherwise miss.
After all, we have all heard that a picture is worth a thousand words, so give your products and services a voice. You can spend pages describing the decorations you use for functions at your restaurant, but one photo of your function room just before a party will capture the reader’s imagination. You can talk at length about the size of your servings, their mouth watering presentation and their freshness, but a few photos of your dishes will tell the tale for you.
So for more information about accessing the largest image library in Europe for your next printing project, contact the Harlequin Print Group, where ‘’Image is Everything’’.
